The problem
GREVESGROUP sells trust. Law firms, brand owners and corporates hand them sensitive investigations across countries. In 2014 the company had no brand to match that. The logo was clipart. The website looked like a small local business, not a firm that operates across borders.
The work was strong. The presentation was undercutting it. Buyers in this industry judge credibility in seconds, and the first thing they saw said “small and temporary”. Enquiries sat at around 40 to 50 a month.
What I did
- Built a new logo from scratch. No refresh of the clipart, a clean break. The mark needed to read as discreet, serious and international, because the clients are general counsels and brand protection heads, not consumers.
- Designed the complete corporate identity. Colour, typography and the rules for using them, so every document, proposal and report looked like it came from the same firm.
- Designed an enterprise website that presents investigation services across the globe. Each service got a clear page, so a buyer could find exactly what they needed and see that GREVESGROUP had done it before.
- Set the SEO strategy so the new site would be found by people searching for investigation and brand protection services, not just people who already knew the name.
Deliverables
- New logo and logo usage rules
- Complete corporate branding: colours, typography, stationery and document templates
- Enterprise website covering global investigation services
- SEO strategy for the new site
The result
Monthly enquiries grew 6x to 7x, from 40 to 50 a month, once the entire digital presence was rebuilt, and the company’s network grew with them.
More than ten years later, GREVESGROUP still uses the identity I built, and I still build and manage many of their projects.
“In our business, clients decide whether to trust you before they ever pick up the phone. Our old logo and website were costing us that trust. Swaranjit rebuilt the brand from the ground up and gave us a website that finally matched the work we do across the world. Enquiries went from 40 to 50 a month to six or seven times that. More than ten years later we still use the identity he created, and he still runs our digital projects.”
