About Swaranjit

Freelance graphic designer and brand consultant in Delhi with nearly 20 years of experience. Working with businesses in India, the USA and worldwide.

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Logo design concepts sketched and finalised on a design sheet

A logo has one job: to be remembered for the right reasons

Most logos fail quietly. They look fine on a laptop, then turn into a blur on a WhatsApp profile picture, or fall apart when printed in one colour on a cheap envelope.

I design logos that survive real life. Simple enough to recognise at a glance, distinctive enough that nobody mistakes you for a competitor, and built to last for years without a redesign.

Before I draw anything, we talk about your business, your customers and the competitors you want to stand apart from. That conversation saves weeks of guessing later.

You then see two or three different directions, each shown on real items so you can judge it the way your customers will.

What you get

  • Two or three original logo concepts
  • Final logo in colour, black and white
  • Horizontal, stacked and icon-only versions
  • Colour codes and font names, so anyone can use it correctly
  • Files for print and web: AI, PDF, SVG and PNG
  • Full copyright transferred to you

A freelance logo designer in Delhi you can actually meet

If you run a business in Delhi NCR, we can meet in person to talk through your brief. I can also check how your logo looks on real signage and printed cards with your local printer before you order in bulk.

Outside Delhi? The whole process works just as well over a video call.

Who usually asks me for a logo

New businesses and startups

You need a logo that looks credible from day one, without a full branding budget yet.

Businesses with a DIY logo

It was made in a hurry years ago. Now it looks small next to the work you actually do.

Consultants and professionals

Doctors, lawyers, coaches and advisers who want a clean personal or practice mark.

Overseas founders

Clients in the USA, UK and UAE who want senior design quality at a sensible price.

How a logo project works

01

Short brief call

A 30-minute call about your business, customers and the look you want to avoid.

02

Concepts

Two or three logo directions, shown on cards, signage and screens, with the reasoning behind each.

03

Refine

You pick a direction and we refine it together. Rounds of changes are included.

04

Final files

Every version and file format you need, plus a one-page guide on using it correctly.

Most logo projects take 1 to 2 weeks from the first call to the final files.

^Pricing^

Logo design pricing

Fixed prices, agreed before we start. Indian clients pay in INR plus 18% GST. Overseas clients pay in USD.

Logo

A logo, done properly

₹25,000or $450 for overseas clients

What’s included:
  • Two original concepts
  • All logo versions
  • Colour and font specification
  • AI, PDF, SVG and PNG files
  • Two rounds of changes
Most popular

Logo + Stationery

Ready to use from day one

₹40,000or $750 for overseas clients

What’s included:
  • Three original concepts
  • All logo versions and files
  • Visiting card and letterhead
  • Email signature
  • Social media profile images
  • Three rounds of changes

Full Brand Identity

For companies that need the whole system

₹75,000or $1,500 for overseas clients

What’s included:
  • Everything in Logo + Stationery
  • Brand guidelines
  • Typography system
  • See the branding page

Need brochures or a company profile to go with your new logo? See brochure and company profile design.

Logo and brand identity designed for a US-based author
^Case study^

A logo and brand for a US-based influential author

She had deep expertise and a growing retreat programme, but no logo and nothing that showed who she was. I designed the logo and complete branding, then carried it through her website and company profile.

USA

Client location

1 brand

Used across web, print and events

Read the full case study
^FAQ^

Questions about logo design

My logo design starts at ₹25,000 plus GST for Indian clients and $450 for overseas clients. That includes two concepts, all versions and every file format. A logo with stationery is ₹40,000 or $750.

Usually 1 to 2 weeks from our first call to the final files. If you need it faster, tell me on the call and I’ll tell you honestly if it’s possible.

Yes. Every logo is drawn from scratch for your business. I don’t use templates, stock icons or AI-generated marks, so you can trademark it with confidence.

AI and PDF for printers, SVG for websites, and PNG files with transparent backgrounds for everyday use, in colour, black and white.

Yes. Once the final payment is made, full copyright is transferred to you in writing.

It rarely happens, because the brief call comes first. If it does, we talk about what isn’t working and I go back to the drawing board for a fresh direction.

Yes. I’m based in New Delhi and happy to meet clients in Delhi, Gurugram, Noida and Faridabad for the brief or the concept presentation.

Get a fixed quote

Tell me a little about your project. I reply within one working day.

^Testimonials^

What clients say about working with me

Eight years, 150+ websites

“I hired Swaranjit to organise my website business, simplify my process and create websites that communicated. Between 2013 and 2021 he built my own brand and more than 150 websites for my clients across Dallas. I sold, he delivered, and the work held up every time.”

Taylor Goodman

Owner, Fine Print Web Design, Dallas

Enquiries grew 6x to 7x

“In our business, clients decide whether to trust you before they ever pick up the phone. Our old logo and website were costing us that trust. Swaranjit rebuilt the brand from the ground up and gave us a website that finally matched the work we do across the world. Enquiries went from 40 to 50 a month to six or seven times that. More than ten years later we still use the identity he created, and he still runs our digital projects.”

Rajeev George

Managing Director, GREVESGROUP

A report that speaks for us

“The Trust’s work happens in the field, and for a long time we had nothing to show for it beyond photographs. Swaranjit gave us a logo, a website and an annual report that present Ryaan Ranch as the organisation it actually is. When we submit our report to the authorities now, it speaks for us.”

Rajeev George

Founder, Ryaan Ranch Wildlife Trust

Need a logo that people remember?

Email me at [email protected]

Or send a WhatsApp message. I reply within one working day, usually much sooner.